Why does CVR increase when using MARS EXPLORER? This is because, in addition to various usability improvements, it also accurately gauges user needs and actively guides users to the desired products.
MARS EXPLORER has been developed by consolidating search engine research results and being tested and enhanced in large-scale e-commerce sites. Thanks to its actions, which exceed those of existing auto-suggest concepts, MARS EXPLORER now functions as a shopping concierge that continuously guides customers 24 hours a day, 365 days a year.
Provides appropriate guidance to users who lack input experience and users who are inputting from mobile environments.
Guides users to products and categories (sales sections, etc.) that they might be looking for.
Maintains the user’s desire to purchase by providing a wide range of information related to the entered text.
MARS EXPLORER quickly displays product names and categories, etc., enabling users to search stress-free even in environments where input is difficult to carry out.
MARS EXPLORER guides users directly to their desired products and increases the likelihood of purchasing by reducing blank search results and user disengagement.
A comprehensive dictionary containing all kinds of data gives thorough recommendations of special-interest products and other variations.
Categories related to the entered text are displayed in the format “Foodstuffs > Drinks > Juice”. In this way, users are guided to the appropriate sales section.
Information on websites is collected automatically, and words or phrases found in product descriptions, etc. are displayed. This is effective when entering a word or phrase that is not a specific product name.
Terms that have returned hits in user searches are collected and displayed. By prioritizing display of recently collected words and phrases, changes in demand according to fashions and seasons can quickly be covered.
A comprehensive range of information is collected, including model number, price, size, color, and flavor. If the same product is available in red and blue or in 3kg or 10kg sizes, for example, selections can be quickly made in the search box to prevent disengagement.
Based on this data...
Comprehensive shopping guidance will become possible by gathering together all kinds of data. Simply displaying a large amount of information is not the goal. Rather, MARS EXPLORER actively guides users to products with a visually appealing UI using thumbnail images and icons, having accurately gauged user needs from the entered text.
The image above is an example of display. Design and display items can be freely combined to suit your website and users.
*The technology for using words and phrases collected from websites for input assistance is a patented MARS FLAG technology. (Patent no. 4516103)
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